MANAGEMENT AND MARKETING SOLUTIONS

MANAGEMENT SOLUTIONS

• Effective bakery/wheatproducts plant setup,best positioning and designing of workplace for effective utilization of space available
• Effective and efficient raw materials supply ,tips on how effective raw materials should be ordered and delivered for effective production flow and continuity
• consistency quality production this is the backbone of production and marketing comtinuity,consistency in circletime road map to soft crust,compact slices,smooth texture e.t.c
• Effective and efficient products and production supervision,enhancing best practice of bad quality elimination,check sellby stickers,organise for effective production flow/dealing with expiry before date shown.
• Effective damage control and yield management,roadmap to achieving good yield and maintaining good yield
• Effective and efficient stock control and stock taking use of asingle cash flow mechanism to track all the transaction in a bakery
• Workforce planning and roles allocation for reduction of overhead cost by use of Germany technology of Kaizein.

 MARKETING SOLUTIONS

• Research on the trends,on how readily the product could be accepted in the market and what does the market dictate.
• Research on taste and prefference,what realy do the market go by and respond to.
• Research on brand,what are the brands on the market and what do they lack (weaknes)
• research on the gaps in the market precisely what additives can be adjusted to capture the market requiments.
• Research on compititors ,data collection on the gaps/ weakness of your compititors

COMPANY PROFILE

GORDON YOUNG ADDVALUE

INITIAL CO.

COMPANY 

PROFILE

PHYSICAL ADDRESS

LOCATION : NAIROBI, KENYA

OFFICES

MOMBASA ROAD NAIROBI

VISION PLAZA 2^ND FLOOR

POSTAL MAIL ADDRESS

P.O. BOX 67207-00100, GPO, NAIROBI.

E-MAIL ADDRESS

infoadvalueinitial@gmail.com

addvalueinitial@hotmail.com

CELLPHONE NUMBER

+254 02023 46421

+254 0733,543,844

EXECUTIVE SUMMARY

Gordon young addvalue initial co. started way back in 2009 and was dully registered on January 2010. Its offices are located along Mombasa road Nairobi Kenya on Vision Plaza 2^nd Floor.

It is run by a well organized management board of five members which is headed by a chairman who happens to be the sole director of the company.

Gordon young add value initial company was formed as an emergency centre to both the wheat products companies and their customers as a counter measure in protecting the customers from substandard products due to economic recession which affected almost the whole world, leading to high cost of operations overhead cost.

The core objective customers protection against substandard goods and services and the company efficiently and effectively resource allocation to planned activities to achieve set goals and objectives maximally.

Add value mission is consistency improvement and updating our client on new modalities of business sustainability and containing market pressure by unhealthy competitors, grand vision is to be a leading business organization where clients call in for services at a friendly cost.

INTRODUCTION

Gordon young add value initial co. was formed as a business entity with a core objective of making profit through rendering services and thus registered through the Ministry of Trade and Industrialization.

The idea of Gordon young add value initial co was born after personally saw how both the manufacturers and the customers were straining to avoid going concern and thus producing bad quality to customers as a result of poor management policy due to lack of experience. Having in possession of the required both academics and experience and having been denied opportunity to show my prowess on that field I registered on Jan 2011 as a platform to prove that I was worth.

The idea is a challenge to the government and the clients as individuals have great ideas that if given chance to implement it can create jobs and taxes to the government, the idea is great to both the client as it protects the production overhead cost through effective and efficient resource utilization and customer friendly through standards quality.

Gordonyoung addvalue initial co. idea it relates much to place where we were residing as most of us felt that the goods/ products reaching us were sub- standard and when we did a research we found out it was affecting the whole Nation, we were three where we had idea of negotiating a company but two left for further studies in Europe.

BACKGROUND (SITUATION ANALYSIS)

As a result of economic recession (hardship) both the production units (company) and the customers really suffered a lot as the company’s were really struggling not to go concern this producing sub standard products to minimize over head cost of production leading to dumping of sub-standard products to customers for example effective management of quality and reduction of damages introduction of cash flows and running production stock taking and auditing etc.

Our objectives therefore were:-

General objectives

• To provide ideas on market sustainability through consistency in quality / branding and rebranding.
• To track loss through introduction of cash flow and running production stock taking
• Continual improvement services and cost effectiveness.
• Training staff and staff motivation on production target planning and effective resources utilization.
• Modernize your business set up to achieve a maximum target and minimum profit etc

Specific objective:-

• Seeing resources are allocated efficiently and effectively in an organization towards activities to achieve set goals and objectives through proper planning, coordinating, controlling and organizing.

COMPANY’S MISSION STATEMENT

Consistency improvement and updating our client on the new modalities of business sustainability and containing market pressure from unhealthy competitors.

COMPANY’S VISION

To be leading business organization where clients call in for service at a friendly cost.

ACTIVITIES

• We have set up a friendly culture for you.
• Conducting a baseline survey on your problems
• Junior staff training and subordinator staff etc.
• Set up a training centre for effective management on wheat products.

ACHIEVEMENT

COMPANY’S PROFILE SWOT ANALYSIS

STRENGTHS	We being able to be allowed by the government to registered companies Having all ideas that our clients may need both experience and academics. After our work we can give you our management team for sometime. Having been recognized by busy companies and give work by those companies.
WEAKNESS	Neighboring countries policies instance from one country to another. Language barriers e.g. some states are French nation.
OPPORTUNITIES	Having demonstrated our skills on companies, we have worked. Put up a training center for our clients Good use of our experiences and academics during our field work that we have conducted.
THREATS	Big companies not wanting us to work for small companies they want to monopolize market some quality material are not found in other countries for best quality.

GORDONYOUNG INSTITUTIONAL CAPACITY

It has a strong Board of Management of five personalities.

NAME	ROLE IN THE COMPANY	PREVIOUS EXPERIENCES IN SIMILAR WORK
Geoffrey Okello	Field operations and quality survey technical director	Worked with reputable firms & is a research oriented & believes in practicals.
Eric Sabwa	Marketing/statistician&strategist /branding/re branding	had good times with the best bread /wheat products producing companies
Laban Kinyanjui	Finance and auditing section	experience in all frauds gap in wheat producing campanies.
Emmaculate Awour	Effective management officer	Worked with the government institute of effective planning & management management.
Dinah Stella	Customer care & after sales officer	Worked with  anumber of private companies in Kenya  previously.

CONCLUSION

Our motto being honesty and joy of our clients is our strength, we therefore cannot wait to sell our services to your company so that you can self screen your company see where there is weakness and reach us to show our prowess, on the field we believe in practical and our bulk is practical. We look forward on working with your company to achieving yourself goals.